inner beauty

The Power of a Modern Woman: Jess Tetu with Lia Reese Canada

Photo courtesy of deMo Photography

Photo courtesy of deMo Photography

What do you do when you come across a strong inspiring female who encompasses the qualities you see in a community leader? 

You have coffee with her then fast forward 3 years and consider her a friend, mentor, and very lucky to have her as a major sponsor of The Modern Woman Show & Expo.  

Meet our friend Jess Tetu, founder of Lia Reese Canada, the owner and operator of 3 award winning spas - Just For You Day Spa located in Regina, Saskatoon, and Lloydminster.  Jess is a entrepreneur educator, volunteer, a philanthropist, and chair for the annual SABEX Awards. She has been nominated and the recipient for countless awards including being nominated for the upcoming YWCA Women of Distinction Award for Entrepreneurship.  

Over the last few years I have had the pleasure of being a client at Just For You Day Spa in Saskatoon. The Saskatoon location is found conveniently just off 8th street and boasts a relaxing atmosphere, great technicians and staff, and a product area that competes with your high end department store. Jess worked with the industries best to create Lia Reese Cosmetics, Lia Reese Botanicals, Lia Reese Body, and Asher Ty for men. 

Lia Reese represents finding your inner & outer beauty, strengthening self-confidence, self-worth & encourages authenticity. At Lia Reese, we strongly disagree with animal testing and give our heartfelt 100% guarantee that absolutely no animal testing is performed in the development or creation of our products.
— Jess Tetu, Founder of Lia Reese Canada

If you're in the market to relax and treat yourself to a spa service I would highly recommend booking in at Just For You Day Spa. Just over a month ago I booked my best friend Leslie and myself for pedicures and the experience was nothing short of perfection. The pedicure room showcases a comfortable setting, soothing massage beds, and is great for accommodating large groups! The technicians were professional, knowledgeable, and made our time at the spa relaxing (Gisele was so great!). We were given countless options for polish, including the option to have a signature JFY pedicure with a take home REBEL polish. We both left there in a blissful state and even joked that we were not going to leave ;)

On your way out it is hard not to resist the urge to check out all the great displays of makeup, skincare, and body products. Just take a looks at a few of the items you can find within the Lia Reese Canada brand.

Photo courtesy of deMo Photography

Photo courtesy of deMo Photography

Lia Reese Cosmetic Lipstick & Extreme Lipstick

  • Extreme pigment
  • Full coverage
  • Long lasting
  • Packed with the antioxidant vitamin E
  • Contains natural vanillin extract 
Photo courtesy of deMo Photography

Photo courtesy of deMo Photography

Lia Reese Body

The body collection includes 9 botanically scented washes, butters, and souffles. With the power of shea butter, vitamin E, and sunflower oil you will be sure to find a favorite among one of these scents:

  • Cocomo
  • Sweet Lavender
  • Island Breeze
  • Orange Dreamsicle
  • Berry Lovely
  • Pineapple Mojito
  • Apple Pie
  • Canadian Maple
  • Citrus Meadows
Photo courtesy of deMo Photography

Photo courtesy of deMo Photography

Elly Mayday Collection by Lia Reese Canada

Limited Edition Elly Mayday Lipstick Collection for Lia Reese Canada

Collection includes 4 lip colours: Aylesberry / Canadian Girl / Hayloft / Sweet Pea

  • Extreme pigment
  • Full coverage
  • Long lasting
  • Packed with the antioxidant vitamin E
  • Contains natural vanillin extract 
  • Made in Canada

To learn more & shop Lia Reese Canada visit their booth at The Modern Woman Show & Expo this weekend - April 22nd and 23rd at Prairieland Park. Special guest and international model, Elly Mayday will be visiting fans, signing autographs, and speaking on the Lia Reese Stage at 1:00 p.m. and 7:00 p.m. Saturday April 22nd and 1:00 p.m. on Sunday April 23rd. You will be able to shop the Elly Mayday Collection and all of the Lia Reese Canada products at the event! 

Women in BIZ - a Rock Star panel of local women entrepreneurs

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Behind every successful woman is her story. We have gathered a panel of brilliant trail blazers within our community of women entrepreneurs. On Sunday April 23rd at 1:00 p.m. join us as we chat about how they began their journey, what inspires them, and tip and tricks for those with the entrepreneurial spirit.  

  • We are storytellers.
  • We are inspiration.
  • We are knowledge.
  • We are powerful.

Who should run more of the world? Women. Until then, enjoy the guidance of some awesome women who lead fiercely and fearlessly.

Here are the power houses on our 2017 panel:

Jana Danielson

Owner of Lead Pilates

As the owner of Lead Pilates, Cycle & Fitness and Lead Integrated Health Therapies, Jana has worked to create unique business devoted to providing clients with the latest trends in health and fitness and therapies including Chiropractic, Physiotherapy, Naturopathic Medicine, Reflexology and Massage Therapy. Jana is dedicated to an all-around healthy lifestyle and shares this passion with her team and clients. Jana went from teaching Pilates out her basement studio to opening a studio in 2010 on Taylor Street to just this past summer, expanding her Pilates studio to launch a unique organization that integrates multiple movement therapies under one roof.

Jana completed her Bachelor of Commerce and Masters in Business Administration Degrees at the University of Saskatchewan. Jana worked as a Business Consultant before making a career change into the wonderful world of Pilates. She was certified thorough the Pilates Core Integration Program in 2008 and since then has completed certifications through Physical Mind, is PMA Certified and in 2013 joined Balanced Body as a Faculty Member. She is also a CoreAlign Master Instructor.

 

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Mackenzie Firby

Owner of Two Fifty Two Boutique

Mackenzie Firby was raised on a farm near Kenaston, Saskatchewan.  After the completion of High School, Mackenzie moved to Saskatoon where she obtained her Bachelors of Commerce at the University of Saskatchewan in 2003.  Mackenzie was then employed at SaskTel and Hershey as a Sales and Training Representative. She shone in her positions and was awarded various awards within both companies.

Mackenzie realized there was a need for a high-end women’s clothing store in Saskatoon. In 2014, after over a year of research and preparation, Mackenzie opened Two Fifty Two Boutique. Two Fifty Two Boutique carries world renowned brands including Eileen Fisher, DVF, Kate Spade and Vince among many more.

In 2016 and 2017 Mackenzie was honored to be a YWCA Women of Distinction Award nominee in Entrepreneurship. Two Fifty Two was the recipient of two 2016 SABEX Awards, Customer Service and New Business Venture.  They were again nominated in 2017 for Customer Service and Community Involvement. Mackenzie was also nominated for the 2016 ABEX Young Entrepreneur of the Year Award.

Community involvement and having a positive effect in our city and province are extremely important to Mackenzie. She believes in supporting local charities and events as a way of giving back to the community that has been so supportive to her and TFT. Mackenzie is involved and regularly attends charitable events, donates items for fundraising and has in store promotions that support local charities including: The Saskatchewan Cancer Agency, Ronald McDonald House, The Heart and Stroke Foundation, Dress for Success, Hope’s Home and numerous others. Mackenzie has also had speaking engagements at the University of Saskatchewan, on Global and CTV TV and various Saskatoon Chamber of Commerce events.

 

Mandi Newman

Manager of Operations at Vendasta Technologies

Mandi Newman is a typical Type A personality. She’s a lover of lists, calendars and organization — even her closet is color-coded. After graduating with a Bachelor of Business Administration from the University of Regina in 2010, she joined the sales and finance world with Scotiabank. She is now the Manager of Operations at Vendasta, and looks forward to building her career within the growing Saskatchewan Technology sector!

Vendasta’s platform empowers agencies and media companies to grow their sales of marketing solutions for small and medium-size businesses. Their system identifies hot leads who are interested in the products you offer and allows you to provide scalable tools at the right price and service model when businesses are ready-to-buy. Vendasta has won many awards including: 

SABEX Award - Business of the Year 2016

SABEX Award - Growth & Expansion 2016

Deliotte Tech Fast 50

PROFIT 500 ranking of Canada's Fastest-Growing Companies

Flow Magazine "Best Places to Work in Saskatoon" 2016

 

Candace Ippolito

CEO & Owner of SaskMade Marketplace

Candace Ippolito was raised on a cattle operation near Kisbey, Saskatchewan and remains active in the livestock industry.  An animal science graduate from the College of Agriculture, U of S, Candace is a committee member of Canadian Western Agribition, and an active 4-H alumnus.

SaskMade Marketplace is a specialty grocery store focused on the best in local ingredients. SaskMade connects consumers with farmers through transparency & education of food production. They have created meaningful conversation about where food comes from by offering farm fresh produce & meat, take home ready meals, uniquely Sask ingredients and many more pantry staples, snacks & treats. Join SaskMade today to taste the local difference. Buying local - Good for the community, Good for the soul.

Paula Collins

CEO and Owner of Masala Model & Talent

Established in 2000, MASALA Model & Talent is a Saskatchewan based full service agency providing representation for models, actors, singers & dancers for local & international placement. Masala provides professional services for to clients across Canada & The U.S. from fundraisers to major productions.

The MASALA School of Professional & Personal Development courses enhances confidence/self-esteem in modeling & acting to healthy body image, peer pressure, posture/poise, personal hygiene, etiquette, public speaking, job preparation & professionalism. Paula holds weekly classes to promote confidence, poise, along with a focus on workplace and social etiquette. You can find Paula engaged within the community and supporting other local women entrepreneurs.

We hope to see you on Sunday April 23rd at 1:00 p.m. for an informative and interactive seminar with these ladies!

Diversity on the Runway

 

With the Modern Woman Show fast approaching, one of the biggest tasks as the fashion show coordinator is choosing the models that will be showing the clothing on the runway. Their job is to look great, that goes without saying - they're models... duh, but ultimately it is to represent the vendor's merchandise and make it appealing to the audience. But then the question becomes, what makes something appealing?

So often following any fashion show I work at or attend, I hear "The clothes look great on those models, but they sure wouldn't look like that on me!" That is almost verbatim. Every. Single. Time.

The thing is, while clothing on a parade of similar looking people can make a beautiful, artistic statement for haute couture shows, this particular show is about everyday people that shop with our local merchants. In our community, that means a melting pot of ethnicities, body types, and lifestyles. Aiming to have some diversity on the runway allows the audience to perhaps see themselves reflected in the show, feel more confident trying on the clothes, embracing the newest trends, and ultimately supporting those local merchants.

The goal is to show attainable fashion. That means no matter the colour of your skin, what your story is, your age, what gender you are, if you are thin, short, curvy or tall - you can come to the show and feel like you saw something on the runway that you can wear.

This year we welcome several new vendors that really put a new twist on the diversity of the show in terms of the clientele it reaches. We have FIVEAM, our first menswear retailer; Kiowa Sage - a local First Nations designer; and Red Lotus - a boutique that specializes in garments geared toward women who have undergone mastectomies.

A term thrown around loosely is "body positivity", but people assume that means loving yourself only at a certain size or weight. WRONG! It means accepting and loving yourself (and others) no matter what beef they have with themselves... and trust me, we all have them.

We have 30 (30!) models walking in this year's show, and not one of them look alike. I asked a few of them to weigh in with their feelings on runway diversity and here is what they had to say:

 

Mandy

"The only Webster's definition of 'model' that denotes a size requirement is when referring to a miniature replica. Since no one can essentially be a miniature replica in the fashion world, I'm ecstatic to see the industry finally embracing models of all shapes, sizes & colours. The focus should be more on projecting the image of healthy confidence rather than a particular body type to aspire to. Thin, curvy, tall, short - it's all beautiful."

 

Anton

"Beauty is in the eye of the beholder, but true beauty is within all of us no matter your race, gender or shape. We are all beautiful and it is confidence that will make us shine. To quote Dr. Seuss 'Be who you are and say what you mean. Because those who mind don't matter and those who matter don't mind!' At the end of the day we all smile in the same language.”

 

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Shyla

"Runway fashion is a visual picture of a moving art form. It holds many titles and is always presents the top fashion trends. Body imagery and its uniqueness plays an important role. I believe runway should take further steps to embrace ALL body types to create solidarity among designers."

Siera

"Bodies are beautiful no matter what shape and size. We are made to believe that smaller is better and we become obsessed with looking a certain way rather than treating the body like the magnificent biological machine it is. We need to turn our focus to optimal performance rather than fitting a particular mould. We are all unique and that should be represented in the media as well as on the runway."

 

Jeanny

"Diversity in fashion is essential and it starts by educating men and women that beauty comes in different shapes, colours, and sizes. This allows the younger generation to be empowered as they see more "relatable" role models on the runway. One day I will look back on this day holding onto my daughter's hand when she tells me 'Mom, you have done it, so can I!'"

 

Ashley

"When Katie first asked me to take part in this fashion show, my immediate response was 'How cool!' Followed by utter dread. As the date draws nearer to the show, I've actually realized how freaking cool it will be to be a model of a different demographic that people can look at and identify with. I feel like on this stage if I can make even one person in the crowd feel like 'Hey I could wear that too!' then that is worth the experience itself!"

As you can see, these models are just like you and me. They are you and me.

My personal advice? Take care of your body and mind and the rest will come. It's just that simple.

I can't wait for this year's show and see all of our beautiful faces and vendors light up the runway! Come out to the show and share our good vibes!

XOXO,

Katie

 

 

 

 

 

 

Make sure to grab your friends and take in the Runway Fashion Show hosted by Chantel Huber at 7:00 p.m. on Saturday, April 16th at Prairieland Park. See the newest trends in fashion with 11 boutiques including, Swank Shoe Lounge, Era Style Loft, Details at Home, Kiowa Sage, Harper Clothing Co., Tonic, Red Lotus, Lead Pilates, Two Fifty Two Boutique, Bella Chic, and FIVEAM. Come early to grab seats, win some fabulous prizes, and of course...get a head start on all the shopping at the Modern Woman Show & Expo. General Tickets are available at the door for $10. This event is proud to support the YWCA Saskatoon.