Vendor Profile- DUTCH GROWERS


          In 1953, Dutch Growers started as a nursery and over the years expanded to include products for you, your home, gourmet, giftware and fashion!


          Upon entering, you’ll discover a store full of passion and life with beautiful vignette and inspiring creations in every nook and cranny. They are proud of their business, their customer service and what is has to offer. The atmosphere you’re surrounded by when you visit the shop will have you in awh. You’ll meet inspiring, creative, knowledgeable and friendly individuals.

          It is a community but within that it’s a family focused business. If you’re in need of a wardrobe update, needing to accessorize and outfit, looking for a perfect handbag, décor, updating your home, they will help find or create something that is a reflection of you. Believing a modern woman is courageous, someone who sets goals and crushes them day after day, she looks for the next trend and above all is passionate and utilizes that passion to help others find theirs.



          The options are endless when stepping into Dutch Growers. Myself, and so many others are absolutely in LOVE with essential oils diffuser bracelets and diffusers, they have an assortment of great options. Not to mention their handbags…”cough cough” Matt & Nat.  Might as well have written each and every single one down on my wish life. As of late, I’ve personally been on the lookout for a Demin Jacket…while scrolling through their website I found the perfect one! Not to mention different spices, mixes and kitchen ware for hosting events or simply cooking delicious meals for my family and friends.



          Dutch Growers is part of 'The Runway' Fashion Show at Modern Woman Show this year! Take a look at their clothing and accessories on the run way! Don’t forget to stop by their booth and say hello. You’ll be glad you did. While you`re waiting check out their website!


          Photos courtesy of               Ireland Jones Photography

          Photos courtesy of              Ireland Jones Photography




Made Ya Wanna Accessorize is a portfolio of artistic expression through hand made, hand crafted and one of a kind beautiful and unique jewelry made by Suzanne Biggins. Her creative expression is completely versatile! Men, women and children have a selection to choose from. Suzanne can even make that one of kind piece for your special day. Personally, I’ve been looking for bridal jewelry and options like the ones she has to offer would make any bridal outfit come together perfectly.


            She takes her time finding the perfect gems, organic material such as leather, pearls, feathers and more to complete her designs while striving for customer satisfaction, her hope is to help you find that special piece you’ll fall in love with. She says “Your accessories are an extension of you”.


            Made Ya Wanna launched in 2010. Although she has been perusing her passion for more than twenty years! Providing one of a kind accessories to men and women all around the world! Captivated by the world around her and inspired by nature and all its wonders.


When asked what her idea of a “Modern Woman” would be, I found her response warming. “Success to a modern women is pushing through any struggles, building her confidence, building her network of support, to continue in the direction of success and finding that she is equipped and capable.”


Her roles models are women like you and me, breaking the stigmas, believing in ourselves, our businesses and pushing ourselves out of our comfort zones. Women who strive for greatness and rise against the constant negative shadows around us.


She is a family woman, an entrepreneur, an artist but she is an extraordinary woman who chose to follow her heart, her mind, her soul in the direction that allowed her to flourish within her own creation.


Looking for that perfect piece? Find her and her artistic creations at the Modern Woman Show and 'The Runway' Fashion Show. You’ll also be able to find her jewelry in Saskatoon at Moksha Yoga and in Yorkton at LoSa Chic Boutique!

Meet The Sponsors: LEAD


The Modern Woman Show & Expo is fast approaching and we want to take a minute to talk about Lead Pilates & Cycle and Integrated Health & Wellness. This amazing local business is a show sponsor, will be showing their studio-to-street fashion on Saturday night’s runway, and hosting not one, but two amazing workshops. 

Lead is Saskatoon’s premiere Integrated Health and Wellness facility. Home to over 80 weekly Pilates-based fitness classes that make you sweat, strong, stretch and move, The clinic offers Chiropractic, Naturopathic Medicine, Massage Therapy, Physiotherapy, Clinical Counselling, Reflexology + BodyTalk and Athletic Therapy.  


At 10am on Saturday, April 14 the instructors from Lead are hosting a Pilates-based Bootcamp Fusion class that is sure to get your heart pumping, booty and legs burning, and your abs shaking. This class is perfect for the modern woman looking for a full body burn in just 45 minutes. 

At 10am on Sunday, April 15 Lead’s Founder, Jana Danielson, will be hosting “Love the Life You Lead”, an interactive workshop offering tools to improve your health and address the obstacles that may be holding you back. With a focus of nutrition, hydration, sleep, and movement, join Jana for what’s sure to be an inspiring and informative experience. 

Tickets to both classes are $10 and include the cost of the workshop, general admission to the show, and a swag bag. Who doesn’t love swag?


Lead’s studio-to-street fashion will be featured on the runway for Saturday night’s fashion show. They will be showcasing spring pieces from their amazing in-house lines such as Alo, Body Language, MPG, and Free Label. You will be able to see these trendy and versatile pieces on the runway, and then shop the looks for yourself at Lead’s booth following the show!

Tickets to this event are $47 and VIP tickets holders have access to the lounge at 5:30pm for cocktails, appies, and music by DJ Kush. These tickets also get holders preferred seating, the chance to win amazing prizes, and an awesome swag bag. The fashion show hosted by CTV’s Chantel Saunders begins at 6:30pm. 


Tickets for all three events are available at 


See you there!



Vendor Profile- VIAHERA CANADA

All photos are courtesy of  Lovestruck Portraits !

All photos are courtesy of Lovestruck Portraits!


Jeanny Buan is an advocate for empowering and educating women, she’s a model, blogger, public speaker and has a huge passion for traveling! She is also the owner of “Viahera”. If this is your first-time hearing about Jeanny and Viahera Canada, buckle your seat belts and prepare to be wowed!



As a woman, I am truly inspired by women entrepreneurs, women who push their own boundaries, women who believe in themselves. Jeanny accomplishes all of this with grace, passion and pride. Her vision is to inspire women of all shapes, colours and nationalities. She wants women to believe in themselves. “To laugh more, explore more and LIVE more.” Can you imagine a world full of women like this? I can…and it would be magical!


Products at Viahera’s are handcrafted with love by Indigenous women from the Philippines, Basey and Cordillera. And, when you dig deeper as I did, you’ll discover that these bags were not just created by women, but women who lost everything from the typhoon Haiyan in 2013- the strongest typhoon that devastated central Philippines.  The scarves are hand woven by women whose skills have been passed down from generations.




As I dug even deeper I learned that Jeanny grew up in a family that believed education was the only way to make it to the top. She proved that to be false. She has passion and drive behind her. She was curious and didn’t want to stay in one place for far to long. Jeanny was passionate then, just as she is now. She wanted to be an inspiration, to make a difference and to see the world and everything it had to offer.


And so Viahera was unleashed for the world to see. Driven by a woman whose passion is to empower other women. She found her passion, her purpose and helps other women to find theirs. That’s what I call beauty.


Viahera will be in the Modern Woman Show on April 14th & 15th and in 'The Runway" Fashion Show Saturday at 6:30pm. Here are a few sneak peaks of what you can expect!

Meet the Runway: Luxquisite Clothing

Walking into Luxquisite Clothing's pop-up shop space you see a sweet little coffee station and sitting area to your left, a large Chanel No. 5 photo hanging to the right, and you instantly feel the coziness of home. And then there are the racks and racks of gorgeous clothing that lie beyond and allow you to imagine you're just relaxing in the walk-in closet of your dreams. That's exactly the atmosphere that owners Andrea and Chandra are hoping to infuse, as they've created an online boutique based around the premise of shopping fashionable pieces right from the comfort of your couch - tea mug in hand, messy bun - check! - while also hosting fun pop-up shop parties that allow their customers to meet and mingle in a gorgeous space.


This double-threat of an established online presence AND physical presence has served these ladies well! The idea to create an online store that brought fashionable, trendy, affordable pieces right to your fingertips was brought to fruition when Andrea and Chandra (also BFFs; just adorable to the max) were both on mat leave with new babies. The goal was to find a way to merge their passion for fashion with another, bigger passion: staying at home with the kiddos. Fast-forward 4+ years (because life with kids really is on fast-forward) and they are a well-known name in Saskatoon's fashion industry, a strong online presence with their e-boutique, and a familiar face at the Modern Woman Show!

They'll be featured once again on the Modern Woman Fashion Show runway this year and we are so excited to see the incredible styles they'll be showcasing. Last year I was fortunate to walk in their Fashion Show set and rock the most beautiful floral-print dress with a hi-lo hem. It. Was. Stunning. As was everything else they sent down the runway, so stay tuned for when those VIP tickets will be on sale and make a fashion date with your girlfriends because you don't want to miss the show on April 14th! 

And, for those of us fashionistas who JUST CAN'T WAIT to get our hands on the goods, Andrea and Chandra are answering our prayers and treating #YXE to a pop-up shop this Saturday, January 20, from 12:00 to 4:00 p.m. at 243 2nd Avenue South (2nd Floor)!! 


Here's a sneak-peek of what you can find at the pop-up this weekend - big thanks to Andrea and Chandra for allowing me to come in, peruse their beautiful pieces and put a few fun flat lays together!

4 Outfits to Take You Through the Weekend


WORK: Who says Fridays have to be casual when it's so much more fun to be chic! I love the idea of layering a simple black turtleneck under a sleeveless suede shift to make it office-appropriate. The luxurious textures play well together, even when you throw another lux fabric in the mix and add a cozy maxi-cardi over it all. This particular cardigan scores extra points with side slits that give it beautiful movement, plus the length is perfection. Add some understated bling and fabulous tall boots and you are SET! The best part? Switch out the cardi, turtleneck, and bling for a statement necklace, heels and a cute clutch and you've got your Friday night outfit cased, girl! 


ERRANDS: First of all -- I need this top!! If that doesn't accurately sum up my life, I don't know what does - LOL! #CoffeeAddictsUnite But don't we all need this shirt in our lives for when we're running errands on Saturday with a Starbucks in each hand like the basic babes we are? I love this soft and slouchy tee paired with structured basics, like a dark denim jacket and olive green khaki joggers, and then elevated with a fun bootie. It's the perfect brunch-to-errands look for a Saturday morning. Put your hair up, hoop earrings in, stack some bracelets on your wrist and you're out the door! 


DATE NIGHT: Insert fire emoji here because OMG this dress is hot, hot, HOT!! For those who are looking to shake up the Little Black Dress routine, but still keep it sleek and sexy, NAVY is the way to go. The rich hue of this dress is simply stunning and the deep V in both the front and back is just the right amount of sass. The PJ's-worn-as-fashion trend is huge right now and this outfit falls perfectly in line with sweet details like the lace edging on the dress and the pastel print of flowers and birds on the kimono. Soooo Carrie Bradshaw. Finish the look with a mixed-metal cuff, a soft chignon, these sexy-yet-comfy strappy heels and a dab of your favorite perfume. Off you go, you vixen you.


SUNDAY FUNDAY: When it's finally time to relax and unwind, go for max comfort and coziness. This suuuuuper soft, perfectly millennial pink tee does the trick, with another accurate slogan and raw hems on every edge that allow it to slouch just right. Worn with your favorite black leggings and wooly accents, you'll be ready to take on important tasks such as binge-watching your current favorite Netflix series while FaceTiming your BFF and showing her everything you bought at Luxquisite's pop-up shop this weekend!

In case you can't make it to the pop-up shop this weekend, Luxquisite Clothing offers 24/7 access to their incredible fashion via their website and can be found on Facebook and Instagram! Luxquisite believes that "beauty lies in the simplicity of truth and originality" and prides itself in carrying a beautifully-curated collection of fashionable, affordable pieces that cover size ranges from XS - 3X. Come see Luxquisite Clothing on the runway at this year's Modern Woman Fashion Show, April 14th, at Prairieland Park.



A Fashionista's Guide to Saturday in Saskatoon

7:30 A.M.

Rise and shine, sister! Grab your cutest gym gear, put your bulletproof coffee in your favourite travel mug and head to Lead Pilates on Joseph Okemasis Drive for Desiree’s Boot Camp class to kickstart your morning! Don’t be late - class starts at 8:15 a.m.! Reserve your spot online beforehand -- no prerequisites or previous experience required! Nothing like a 30 minute sweat sesh to start your day right.

8:45 A.M.

Yesss, girl! Way to slay that workout! Now treat yourself with some sassy new gym attire from Lead’s storefront boutique; they have an incredible array of leggings, tops, tanks, and sweaters that transition effortlessly into streetwear style. If you don’t own a pair of Alo Yoga’s Moto leggings, you need to put them on your list to Santa immediately! In addition to the Moto, I have my eye on a pair of black glittery leggings that I want to wear with little black booties and a leather jacket all holiday season long! 

The cutest postcards delivered with your bill at SHIFT!  Photo courtesy of former MWS blogger, Mandi Newman

The cutest postcards delivered with your bill at SHIFT!

Photo courtesy of former MWS blogger, Mandi Newman

10:00 A.M. 

After a quick refresh at home, meet your girls at the hottest new eatery in town - Shift Restaurant, located inside the Remai Modern. The natural sunlight streaming in the floor-to-ceiling windows and the beautiful stark white simplicity of the decor are going to give you and the girls some fantastic selfie opportunities for IG, I’m just sayin’. And the food - YUM! You’re probably going to want to IG that, too. While you’re waiting for your plates of deliciousness to arrive, take a peek at the latest arrivals Bella Chic has to offer in their online boutique and coordinate your holiday party looks with your crew. Extra bonus for the current sales happening in the dress department! Snap these beauties up quick and be covered for every holiday occasion!

Left to right: Holiday Christmas Party, Christmas Morning, Christmas Dinner, New Year's Eve

11:30 A.M.

Finish up those cappuccinos, hit Post on those IG pics, and decide what the next plan of action is going to be. Still have a few gifts to get? Take a browse through the Remai gift shop for unique items or purchase a year-long membership for the art-lover in your life! I’m getting one for my mother-in-law, an artist of many mediums, so she can stop in and check out the new exhibits whenever she pleases. 


Time to wander down 2nd Avenue to the best one-stop-shop in downtown YXE — none other than Era Style Loft, located beside Birks on 21st Street East. While Era is already at the top of its game in offering a variety of luxury goodies, from clothing and loungewear to handbags, shoes and all the jewels and accessories, they’ve recently expanded their store to include the most adorable collection of kid’s clothing and accessories under the mini.moss by era brand. It’s whimsical, adorable, and just the perfect thing to put under the tree for the little people in your life. And, this weekend ONLY, enjoy the golden VIP treatment of customer service as Era puts on their first annual Era x Mini Moss Gift Giving event. The lovely and brilliant ladies of Era are making your shopping so incredibly fun and easy by creating “curated by you, made by us” gift baskets that are perfectly tailored to your budget and your loved one's style. Trust me, these bundles of joy are so awesome, it’s going to be hard not to make one for yourself, too!! A cashmere sweater or silk PJ set, complete with a diffuser from Antica Farmacista and a bottle of rose - DONE!

Examples of curated gift baskets for adults and children - photo credit: Era Style Loft Blog

2:00 P.M.

Let your soles lead you wherever they want to go! When you’re in downtown Saskatoon the options for retail perusal are endless in all directions. Check off your Christmas list while supporting small businesses and discover some new favourite shops while you’re at it. I’ve challenged myself to solely support local when Christmas shopping these past four years and I’m always blown away by the amazing things I can find right here in this city! 

4:00 P.M. 

Time to unwind and get off those feet, girl! Book yourself in for a service at the newly-rebranded Sage - The Beauty Bar (an amalgamation of Salon Twist and LeLash Boutique) and soothe your soul in this stunning space located at 500 Melville Street, above the Alloy Collision Centre. Honestly, I cannot stop raving about how absolutely gorgeous this place is to everyone I see!! Even my regular gas boy at Co-op has heard about it and may have already booked himself in for a haircut. The front-end reception is worth a trip alone with its vast assortment of treasures to gift yourself and others from luxe brands like Oribe, Living Proof, Eminence Organics, Kevyn Aucoin, Ellis Faas and jewelry from our very own Megan of elizabeth.lyn jewelry. Then, as you step into the various spa or salon spaces, you feel as if you’re in your own little slice of heaven. Melissa really covered every detail when creating this fantastic space. I don’t want to spoil too much, as it’s absolutely worth taking in with fresh eyes, so I’ll just leave this link here, which makes creating a customer account & booking yourself in easy-peasy, and a few glimpses of the ambience in the pics below.

From here, the evening is yours! Maybe you want to keep the cozy feeling rolling and curl up under a toasty blanket with hot chocolate and Netflix, or maybe you’re up for hitting the town and showing off some of the new items you likely picked up along today’s adventures! If you're me, you're taking a drive through the Enchanted Forest with the Christmas carols on the radio because it really is the most wonderful time of the year. Whatever you finish your day with, I hope it ends as fabulously as it began, beautiful girl! Maybe I'll see you next Saturday at Shift ;)




Sometimes the only way out (of a style rut) is through…

Earlier this year I found myself fully entrenched in unfamiliar territory - a deep style rut. I wasn’t feeling particularly jazzed about anything in my closet, although it was bursting (literally) with options, and I found myself recycling the same dull pieces over and over again with very little enthusiasm or variety. As someone who inundates herself with fashion via profession, hobby and extracurricular activities, the thought of exuding less-than-inspirational personal style was both terrifying and foreign to me and yet, here I was, in a giant pile of Nothing To Wear.

Walking into any closet filled with clothing you love should bring joy and excitement, because you have carefully curated and feel thrilled about each piece, but I suddenly found myself opening the door with dread and shutting it quickly while running away in a cold sweat. It became clear I needed to adapt some hard and fast rules to overcome this style slump I had fallen into and find my way back to me again. For anyone else with a paddle in this same boat, I hope I can provide some starting tips to help a fellow sister stay afloat - and authentic - in a sea of fast-paced fashion.

Start with the visual



Whether you go the old-school route of ripping inspirational photos from fashion magazines or fire up a new Pinterest board, start collecting some kind of visual collage and make specific notes detailing why each look is appealing to you. Maybe it’s the way a shirt is tucked into a pair of jeans or how a skirt is styled, or a particular color combination that you find cool. Slowly but surely you’ll see some common themes start to emerge in the images you are drawn to. 

Take inventory

InStyle Magazine

InStyle Magazine

How often - and easily - do you forget exactly what you have in your fashion arsenal? Do you ever stumble across things with tags still on them, or buy something new only to find 3 similar items already hanging in your closet? This is where taking detailed inventory is going to be your saviour - but first, it’s gonna kill ya. Go through everything, and I mean EVERYTHING, down to the random friendless socks in your laundry room. Make an itemized list - or a spreadsheet if your closet's a real disaster. Toss out anything that looks completely whack or worn-out and then survey what the rest of the swamp looks like. Do you need 12 black tees that are essentially the same? Do you even like the color fuchsia? How many pairs of heels do you own versus how many you actually wear and feel comfortable in? This is when you’re going to employ some ruthlessness and take stock of everything that is no longer serving you, regardless of how on trend it is or how much you purchased it for. If it ain’t you, it ain’t you, babe.

The only way to truly find out what you’re gravitating toward, along with the aforementioned Pinterest vision board of your chicest self, is to keep a style tracker. A journal, if you want to be basic. Record everything you wear over a 2 week period. Put a star beside outfits you felt especially sassy in and specific pieces that provoked compliments from others. Put an “X” beside anything you felt less-than-stellar in after you left the house. See what patterns emerge and jive them with your Pinterest themes. 

The purge


Now that you’ve accumulated a large haul from your closet of things that no longer work for you, allow them to find a new life**. Pull out any mint-condition business attire, including shoes and accessories, and box them up for Dress for Success. Host a clothing swap with your girlfriends for your trendy designer pieces that are in excellent condition, or try your hand at selling them on cool platforms like @ourclosetcleanout on Instagram. For anything remaining, check with the Salvation Army and local women’s shelters to see what kind of clothing donations they are currently accepting. 

**Exception: things with sentimental value, things that you truly love and could never part with, limited edition pieces, expensive things that you’re saving because they are dry clean only and that doesn’t work with #momlife -- ARCHIVE. Hang them in black zippered garment bags with a tag on the outside detailing what each item is and store them with love. Don’t be THAT ruthless, girl!

Make it intentional

Skeptical about this quote's source but the words ring true enough!

Skeptical about this quote's source but the words ring true enough!

Now that you’ve cleared out the clutter and know what you want to be rocking every day (for me, it’s high-waisted mom jeans and either a vintage sweatshirt or a cozy cashmere sweater), own that sh*t like Beyoncé. My friend Katie (also a fellow MWS blogger, you’re likely familiar with her hilarity) once dropped some solid advice during one of our many fashion convos: “Make it intentional”. Whatever your style is - and, I’ll admit, I’m saying this especially loud for those who say “But I just wear yoga pants!” - make it intentional!! Sticking with the yoga pants theme, this totally CAN be a style. Hell, get 7 different pairs and make it your weekly rotation! Just take the time when you’re getting dressed to make whatever you’re wearing a cohesive head-to-toe outfit. Lead Pilates, located on Joseph Okemasis Drive, builds their entire merchandising aesthetic on the idea of gym-to-street athletic wear so, if this is your jam, go see the girls there for some style tips and definitely check out their annual fashion show, which is essentially a crash course in gym-to-street styling done incredibly right. Think yoga pants with cool moto stitching paired with a cute knit sweater, a fur vest, ankle booties and a beautiful leather bag, plus a few cool-girl details that are easy to add like a choker and a chunky watch, and suddenly are you *just* wearing yoga pants? I think not, my friend. As for my mom jeans and sweaters, I always do a front-tuck with my shirt and roll or push my sleeves up, plus I add my standard stack of rose gold jewelry (earrings, necklace, rings, watch & a few bracelets), I play with color in the wash of my denim vs. the color of my top, and then I’ll choose things like jacket and shoes depending on the overall look - a bomber and Adidas classics for a sporty look when I’m running around in mom mode, a leather jacket, sparkly socks and heeled booties for when I’m heading out to the meet the girls. The idea is to build a go-to style around things you already know you love to wear and simply add in the details that make it uniquely you to pull it all together.

5 different looks, all featuring leggings, that look fab. You could swap any of the heels for flats or tall boots or sneakers and STILL look fab.

5 different looks, all featuring leggings, that look fab. You could swap any of the heels for flats or tall boots or sneakers and STILL look fab.

If you do need to shop…

While you shouldn’t have to shop outside of your own wardrobe to get reacquainted with your authentic style, inevitably you will need to replace some things or want to splurge on an item you covet. For this, I offer two rules that I swear by:

  1. Do your research to find out where you can find your favourite brands locally and then source them out and befriend the salespeople or manager like long-lost kin. Shopping local is better than online for a ton of reasons and, in this particular instance, it’s going to allow you to try on anything you may have been eyeing up online to see if it actually works on your frame and if the material and craftsmanship is good quality and worth the spend. Plus, when your local salespeople become your BFFs, they start to know your style so well that they’ll set aside brand-new items just for you or go the extra mile of contacting their brand reps to custom order for you. If you’re a really good customer, they may even keep you in mind when purchasing new stock for the store. (Shout-out to my girl, Mackenzie, who runs Two Fifty Two Boutique and does all this and more for me! Seriously, go see her, she’s THE BEST.)
  2. When you do find something you like, whether it’s a splurge item or not, use the Rule of Three. My lovely friend and ultra-amazing stylist to many, Kate Matthews, taught me this trick that works every time when deciding “Should I??”…can it be styled 3 different ways? If you can think of at least 3 different ways to style something (bonus points for more!), then by all means, treat yourself!! But if you can only think of one occasion to wear that sparkly sequinned mini dress or cobalt blue faux fur jacket, remind yourself that you can appreciate an aesthetic without adopting it as your own personal style.
3 ways to style a camel cardigan / Blogger: Brighton Keller,

3 ways to style a camel cardigan / Blogger: Brighton Keller,

So, to my fellow ladies who may be feeling the heavy pulls of a style rut, breathe deeply a sigh of relief because the remedy lies within your own closet and it involves feel-good exercises like donating clothing, taking note of what makes YOU feel most beautiful, freeing yourself of any pressure to keep up with the trends, and knowing every day that you’re putting your most authentic self forward, whether you’re off to the grocery store or the Met Gala. And, when the time comes to treat your fabulous self, go to Two Fifty Two Boutique and say that Mandy sent you.



Diversity on the Runway


With the Modern Woman Show fast approaching, one of the biggest tasks as the fashion show coordinator is choosing the models that will be showing the clothing on the runway. Their job is to look great, that goes without saying - they're models... duh, but ultimately it is to represent the vendor's merchandise and make it appealing to the audience. But then the question becomes, what makes something appealing?

So often following any fashion show I work at or attend, I hear "The clothes look great on those models, but they sure wouldn't look like that on me!" That is almost verbatim. Every. Single. Time.

The thing is, while clothing on a parade of similar looking people can make a beautiful, artistic statement for haute couture shows, this particular show is about everyday people that shop with our local merchants. In our community, that means a melting pot of ethnicities, body types, and lifestyles. Aiming to have some diversity on the runway allows the audience to perhaps see themselves reflected in the show, feel more confident trying on the clothes, embracing the newest trends, and ultimately supporting those local merchants.

The goal is to show attainable fashion. That means no matter the colour of your skin, what your story is, your age, what gender you are, if you are thin, short, curvy or tall - you can come to the show and feel like you saw something on the runway that you can wear.

This year we welcome several new vendors that really put a new twist on the diversity of the show in terms of the clientele it reaches. We have FIVEAM, our first menswear retailer; Kiowa Sage - a local First Nations designer; and Red Lotus - a boutique that specializes in garments geared toward women who have undergone mastectomies.

A term thrown around loosely is "body positivity", but people assume that means loving yourself only at a certain size or weight. WRONG! It means accepting and loving yourself (and others) no matter what beef they have with themselves... and trust me, we all have them.

We have 30 (30!) models walking in this year's show, and not one of them look alike. I asked a few of them to weigh in with their feelings on runway diversity and here is what they had to say:



"The only Webster's definition of 'model' that denotes a size requirement is when referring to a miniature replica. Since no one can essentially be a miniature replica in the fashion world, I'm ecstatic to see the industry finally embracing models of all shapes, sizes & colours. The focus should be more on projecting the image of healthy confidence rather than a particular body type to aspire to. Thin, curvy, tall, short - it's all beautiful."



"Beauty is in the eye of the beholder, but true beauty is within all of us no matter your race, gender or shape. We are all beautiful and it is confidence that will make us shine. To quote Dr. Seuss 'Be who you are and say what you mean. Because those who mind don't matter and those who matter don't mind!' At the end of the day we all smile in the same language.”




"Runway fashion is a visual picture of a moving art form. It holds many titles and is always presents the top fashion trends. Body imagery and its uniqueness plays an important role. I believe runway should take further steps to embrace ALL body types to create solidarity among designers."


"Bodies are beautiful no matter what shape and size. We are made to believe that smaller is better and we become obsessed with looking a certain way rather than treating the body like the magnificent biological machine it is. We need to turn our focus to optimal performance rather than fitting a particular mould. We are all unique and that should be represented in the media as well as on the runway."



"Diversity in fashion is essential and it starts by educating men and women that beauty comes in different shapes, colours, and sizes. This allows the younger generation to be empowered as they see more "relatable" role models on the runway. One day I will look back on this day holding onto my daughter's hand when she tells me 'Mom, you have done it, so can I!'"



"When Katie first asked me to take part in this fashion show, my immediate response was 'How cool!' Followed by utter dread. As the date draws nearer to the show, I've actually realized how freaking cool it will be to be a model of a different demographic that people can look at and identify with. I feel like on this stage if I can make even one person in the crowd feel like 'Hey I could wear that too!' then that is worth the experience itself!"

As you can see, these models are just like you and me. They are you and me.

My personal advice? Take care of your body and mind and the rest will come. It's just that simple.

I can't wait for this year's show and see all of our beautiful faces and vendors light up the runway! Come out to the show and share our good vibes!









Make sure to grab your friends and take in the Runway Fashion Show hosted by Chantel Huber at 7:00 p.m. on Saturday, April 16th at Prairieland Park. See the newest trends in fashion with 11 boutiques including, Swank Shoe Lounge, Era Style Loft, Details at Home, Kiowa Sage, Harper Clothing Co., Tonic, Red Lotus, Lead Pilates, Two Fifty Two Boutique, Bella Chic, and FIVEAM. Come early to grab seats, win some fabulous prizes, and of course...get a head start on all the shopping at the Modern Woman Show & Expo. General Tickets are available at the door for $10. This event is proud to support the YWCA Saskatoon.

I am a Modern Woman: Meet Modern Sole

Meet Shanna Simon: Owner of Modern Sole Saskatoon


Tell us about your business?

Modern Sole in a locally owned and operated boutique located in Stonebridge. We carry a wide selection of quality brand name ladies footwear, handbags and accessories. Our goal is to provide women of Saskatoon with beautiful, unique additions to their shoe closets that are of a high quality and one of a kind pieces -while giving them a comfortable, fashionable atmosphere, and honest shopping experience.


How did you get started?

The business process started years ago with a deep love for fashion (specifically footwear) and business. Several years ago a plan was put into motion. The research and decision making process transitioned from paper to real life back in 2015. Both Chad and I come from backgrounds of family businesses. We are so grateful to have the unconditional love and support of our families throughout this process.

What inspires you?

Having the chance to be a part of the evolving Saskatoon fashion world inspires me to be apart of the business community.


What is your idea of a Modern Woman?

A Modern Woman is positive, up lifting and supportive to herself and everyone she surrounds herself with. I believe the Modern Woman is confident in herself, her style, and her surroundings.


What tips can you give to aspiring women entrepreneurs?

Never give up. Write your goals down and make a plan to see them through.  Never be afraid to make a decision. You have to wake up everyday and decide to take as many steps as you can to get you closer to achieving your goals.


Do you think having a mentor is valuable both while you're starting out and even after you are more experienced?

Having a mentor is so important! If you can find someone in your community and in the field you desire to be apart of even better! Mentor's are people who have taken steps to be successful. Finding one who will support and help you along the way is a valuable piece to your personal success.


Do you feel a strong sense of community among business woman and female entrepreneurs in Saskatoon and in Saskatchewan?

The community of business women in Saskatoon are nothing short of amazing. Every lady I have had the pleasure of meeting has been outstanding and supportive!

Check out this amazing store online at Modern Sole or treat yourself to some great shopping in person at 150- 3020 Preston Avenue, Saskatoon. Modern Sole is a GOLD Sponsor at the Modern Woman Show & Expo and will be bringing all their great brands to the event. Make sure to come and meet the team and shop on April 16th & 17th at Prairieland Park.

Interview by Chantal Schulte


Do Modern Woman Show in style...


We say VIP all the way.


Starting today you can purchase your VIP tickets to The Modern Woman Show & Expo.

You have two ways to check out the hottest women's tradeshow with all access passes!

On April 16th  at 7:00 p.m. grab a group of friends for some afternoon shopping before taking in “The Runway” Fashion Show hosted by CTV Saskatoon News Anchor Chantel Huber. 11 local boutiques will be lighting up the catwalk to music by DJ Kush, showing us the new trends in women and men’s fashion, shoes and accessories.

Don’t miss out on the appetizers, preferred seating, and ‘Swag Bags’ with the exclusive Runway VIP Pass for $35.



At 2:00 p.m. on April 17th  spend “An Afternoon with Gretchen Rossi”. Lia Reese Canada is proud to be bringing Gretchen to Saskatoon in an intimate and interactive setting. Gretchen made a considerable impression with her appearances on The Real Housewives of Orange County. She is the founder of Gretchen Christine, with her hands in designing clothing, creating a make-up line, furniture, jewelry, and handbags. This quintessential Orange County fashionista is full of spunk and humor; we guarantee you won’t want to miss meeting her and learning about her journey as an entrepreneur.

The VIP Gretchen Experience is $20 and includes general admission into the tradeshow, preferred seating, and the opportunity to meet Gretchen after her speech!

Don't wait and make sure to get your ticket before they sell out! Visit to purchase.

LIA REESE CANADA presents Gretchen Christine Rossi

Designer & Creative Director Gretchen Christine Rossi



"Gretchen Christine was born to design."

Gretchen Christine Rossi is the Creative Director for The Gretchen Christine Collection. Ever since debuting her first handbag line, Gretchen Christine has steadily grown the company to be a well-respected and highly sought after fashion and beauty brand. With fans and customers in more than 144 countries, the companies’ extreme attention to detail, the quality craftsmanship, forward thinking colorways, yet simple and classic designs make Gretchen Christine handbags extremely desirable. Gretchen was born into a designer family legacy, Gretchen’s father Scott Forward, is a hugely successful designer and engineer who instilled in Gretchen a passion for colors, textures and designs at a very early age.

After obtaining her BA from Baylor University in Texas, her love of design, lead her to a very lucrative career in Real Estate and Interior Design. Her accomplishments by 2008 landed in her a very exclusive group of agents. Gretchen was recognized by Coldwell Banker International for being in the top 7% of the world for sales volume and interior design installations. In 2009 Gretchen decided to follow her dreams and make a transition into accessories and fashion. Gretchen Christine debuted her first handbag designs, The Gretchen Christine Collection during New York Fashion week in 2009 working very closely with David Manning and his Style360 Company to huge success.

In June of 2008 Gretchen’s desires to create and perform where noticed by Hollywood producers who approached her about joining the wildly popular NBC/Bravo Television series, "The Real Housewives of Orange County." Gretchen embraced the offer as a business opportunity, she saw the show as a way to showcase her designs to the masses. Gretchen’s presence and popularity had been a consistent factor with-in the TV series over 6 seasons. Now entering its 11th season, the show is a huge international success recently celebrating more than 120th episodes being aired in just over 160 countries.

Being owned and syndicated by NBC Universal, it has become a billion-dollar franchise for the network. Gretchen immediately became one of the shows break out stars. With adoring fans all over the world, the show has been seen by over 400 million people, from the UK to Australia, Canada, Israel, South Africa, Dubai, Asia and Mexico. Gretchen now has more than 675,000 twitter followers, she has 660,000 fans on Facebook and another 466,000 on Instagram.

In 2010 Gretchen launched "Gretchen Christine Cosmetics", Gretchen’s name sake cosmetics line has almost 300 sku’s and is a staple among top salons and make-up artists. In 2011 Gretchen launched Gretchen Christine Swim wear into retail. An exclusive deal with Swim Spot retail stores, Gretchen Christine Swim was completely sold out around the country in less than 7 days.

Gretchen’s desire to design and create show no signs of slowing down as she is prepping to launch several other categories with in the Gretchen Christine collection by the summer of 2016. In addition, Gretchen Christine Rossi was named in the top 30 on Twitters 2015 top 100 Entrepreneurs to watch.

Learn more about Gretchen and her journey as an entrepreneur on Sunday April 17th at 2:00 p.m. at the Modern Woman Show & Expo held at Prairieland Park, Saskatoon. Your general admission of $10 gets you in to watch her and take in the tradeshow for the day! Don't MISS out on $20 VIP Tickets available March 1st at - Get a reserved seat and the opportunity to meet her with access to the tradeshow!

I am a Modern Woman: Two Fifty Two Boutique

Mackenzie Firby with

Two Fifty Two Boutique


Photo Courtesy of deMo Photography

Tell us about your business?

Two Fifty Two Boutique specializes in women’s designer ready to wear, handbags, accessories, shoes, outerwear and more! We carry designer labels including DVF, Kate Spade, Vince, Eileen Fisher and Cynthia Rowley just to name a few. We pride ourselves on customer service and ensure you leave with not only an outfit that you love but an experience that you will tell your friends about.

How did you get started?

The Boutique opened in August of 2014. I have always had a love of fashion and shopping and wanted to bring the big city shopping feel to Saskatoon. Our city is growing, but I still found that I shopped a lot while away on business or vacation. I wondered why no one in Saskatoon was selling my favourite brands and decided it was a niche I could fill.

What inspires you?

I am inspired by a lot of people. My entire family is successful entrepreneurs and I look up to them. I go to them for mentorship, advice and support to ensure I succeed. I am inspired everyday by customers that enter the boutique. Each one has a unique story- problems they have overcome, personal failure and triumphs which all inspire me to create a positive atmosphere that they are drawn to. I am also inspired by fashion icons including Diane Von Furstenberg- she says that success does not come by chance or with luck but with hard work. I agree with this and try to live it everyday!

What is your idea of a Modern Woman?

My idea of a Modern Woman is someone that is positive and confident in her own self. She is on trend but has her own style. She takes cues from others, but ultimately makes her own path. She takes chances and both fails and succeeds but learns from her failures. She is someone that others want to be around and want to be like.

What tips can you give to aspiring women entrepreneurs?

You never know what will be until you try! It isn’t easy- you will work more than you ever have before. Sweat and tears are inevitable but are needed for success. When you think you have done all the research, planning and preparing you can ever do- do some more! Ask for advice and help when you need it, even if you think you don’t! Surround yourself with positive people- the ones that lift you up and inspire you and the road won’t be so rocky!

Visit Mackenzie and her amazing staff at Two Fifty Two Boutique @ 134 - 1824 McOrmond Dr, University Heights Square and watch for their booth at the 2016 Modern Woman Show & Expo on April 16th and 17th at Prairieland Park.

Don't miss them on stage for the fashion show Saturday April 16th at 7 p.m.

Interview by Mandi Brown


A Look at our 2015 Vendors

Andrea Gusta from Luxquisite Clothing

Tell us about your business?

We are two long-time friends that share a love for fashion, style and flair. Our mission with Luxquisite Clothing is to spread the looks we adore with a world of fashion-forward women. Whether the search is for an outfit of the day, special occasion dress or just one of the many go-to staples within every woman's wardrobe. We aim to have it easily accessible and affordable in one simple online location.

Our business was started in June of 2014.

How did you get started?

My business partner Chandra and I came up with the idea when we were both on maternity leave and looking for something we could do from home while also continuing on with our current careers (Chandra is a real-estate agent and I am a salon owner/hairstylist). The online factor allows us to work non-traditional hours which fits in with our careers.

What inspires you?

We both find that our children inspire us the most.

What is your idea of a Modern Woman?

My idea of a modern woman is one who can juggle both a busy career and a family life. It's hard to find a healthy balance with both those aspects.

What tips can you give to aspiring women entrepreneurs?

Go for it! If you have a dream, determination and passion you can do anything! There are so many great resources available for women entrepreneurs now.

What is one piece of advice you would give yourself looking back?

Don't sweat the small stuff! There are always going to be ups and downs with any business but like anything you need to concentrate on your goals and ride out the small bumps in the road.

What is in the future for Luxquisite Clothing?

We are looking into expanding Luxquisite Clothing and have recently moved into a larger warehouse space. Who knows maybe in the future you will see some men's or children's fashions.

What would we find you doing in your free time?

What free time?! When we do have free time we enjoy spending it with our families and we both love to travel, whether it's for business or pleasure.

Do you feel a strong sense of community among business woman and female entrepreneurs in Saskatoon and in Saskatchewan?

Yes! I believe within the last few years this sense of community has grown immensely! I began my first business 15 years ago and at that time I felt like there was much more competition between female entrepreneurs whereas now there is a growing movement to help support fellow female entrepreneurs.

Check out this amazing online store at and make sure to stop by their pop-up shop at the 2016 Modern Woman Show & Expo on April 16 & 17th at Prairieland Park

Interview by Mandi Brown

Photos courtesy of deMo Photography

Our First Blog Post

Keep your heels and head up. The blog is here.

Several years ago I sat at my kitchen table, or maybe on the couch…Let’s be honest, it was most likely the bathroom floor (My best creative thinking is with a glass of red sitting on the bathroom floor). It was in this exact ‘Ah Ha’ moment that I decided to create a trade show for women. It wasn’t going to be like any other show that I had participated in -this one was going to be different. The Modern Woman Show was going to be full of inspiring women, a focus on local business, and it had to give back to the community we lived in – women helping women. The event was going to evolve into something unique and special. It would become not only a place to find great products but a learning experience.
So there I am, with very minimal entrepreneurial knowledge, I have the understanding of hard work, experience as a vendor, and the knowledge of being a woman (with woman interests, of course). A lot of passion and dedication and a dream was born. Now fast forward to present day -Modern Woman has grown and we couldn’t have done it without the support of so many people. This blog has been added to share more about those special people, the businesses that make this event a success, and it gives us an opportunity to show you a little more about who we are.
I have learned in the last 5 years to travel off the beaten path, cultivate new friendships that inspire you, live life to the absolute fullest, and never stop learning and challenging yourself. I hope this blog and the women and businesses featured will ignite an ‘Ah Ha’ moment for you.
XX Chan

“I choose to surround myself around phenomenal women who are confident and secure enough to know that there is enough room for all of us to make it to the finish line.” -unknown

Our Influencers:

Katie Martin

What does being a Modern Woman mean to you?
The obvious thing that comes to mind is to stay current with trends while embracing your individual style regarding things such as fashion, music, and pop culture in general. I believe it's also incredibly important to stay informed about our world. We have a responsibility to pay attention to current events, to have a basic understanding of politics both locally and globally, and to stay informed about the core issues that face society as a whole. I think it’s also about taking the time to really get to know ourselves, what makes us unique and important, and what inspires us to be confident and purposeful.


Mandi Brown

What can we find you doing in your spare time?
Health & Fitness related activities such as Cross Fit, the gym, taking my wiener dog for a walk, yoga with friends etc. I am also a huge fan of supporting local business and fueling our YXE economy by eating at local restaurants, shopping at local shops and following the local fashion and business networks.


Jocelyn de Moissac

What do you look forward most to at the Modern Woman Show?
I look forward to another great year at the show watching connections being made and being surrounded by all of these incredibly talented and inspiring woman. I adore the interaction I see on the daily while shooting this show and of course hanging with the guest speakers isn’t horrible. A fun perk that’s for sure. It’s all around such a feel good/warm fuzzies kind of weekend for me.


Megan Hammond

What inspires you?

The support and encouragement I receive from friends, family and complete strangers. There is so much good in this world, and it shows up in the cracks and crevices of everyday life. Choosing to be open to learning and growth inspires me in ways that constantly surprise me. Surrounding myself with strong, creative and hardworking people has inspired me to be better, do better and support others in their endeavors. Saskatoon is full of people up to great things!



All photos courtesy of deMo photography